We all know that H&M and collaborations are a perfect match. We’ve all stood in line for their annual collabs with big brands such as Marni, Margiela or Roberto Cavalli. But H&M doesn’t forget about young talent. Every year they organise the Design Award and this year the winner is Minju Kim, a student at the Fashion Academy in Antwerp with Korean roots. We got the opportunity to meet this promising young designer and take a look at her collection and were both very impressed. Not only is Minju incredibly friendly, her collection turned out beautifully with candy coloured, voluminous silhouettes.
Minju’s source of inspiration was the author Junji Ito and his Manga novels. She loves to dive into his world of black and white drawings and give them her own colourful interpretation. As a designer it was difficult to simplify her collection so it could be commercially produced by H&M, because she never thought real people would wear her collection on the street. Her favourite piece is the monster yellow coat with detachable back. She had to fight really hard to keep this one in the collection. Minju also loves the T-shirts with her drawings on them. It’s the most commercial and wearable piece in this collection but she is very pleased with the result.
Minju’s collection will be available from the 17th of October in Brussels and Antwerp, but sadly not in Ghent! Anyhow, we advise you to make a little roadtrip for this collection because it is just too good. We can assure you the fabrics are really beautiful and qualitative and the prices are very reasonable! Thank you Minju Kim and H&M for the amazing interview and the great afternoon! Now it’s hoping I can get my hands on that sweater…
Dress: Minju Kim
Necklace: Walter Van Beirendonck
Rabbit ring: Me and Zena
Silver ring: Golden Chic